an award winning and passionate User Experience Designer & Researcher, with over 3+ years of experience in crafting design solutions.

an award winning and passionate User Experience Designer & Researcher, with over 3+ years of experience in crafting design solutions.

an award winning and passionate User Experience Designer & Researcher, with over 3+ years of experience in crafting design solutions.

Hello, I’m Vipasha,

Having pursued my MS in User Experience & Interaction Design from @Thomas Jefferson University and I previously worked as a UX Designer @Cincom Systems.


Seeking for Full time UX Designer/Product Designer/UX Researcher roles from Jan'25.

Having pursued my MS in User Experience & Interaction Design from @Thomas Jefferson University and I previously worked as a UX Designer @Cincom Systems.


Seeking for Full time UX Designer/Product Designer/

UX Researcher roles from Jan'25.

Having pursued my MS in User Experience & Interaction Design from @Thomas Jefferson University and I previously worked as a UX Designer @Cincom Systems.


Seeking for Full time UX Designer/Product Designer/

UX Researcher roles from Jan'25.

CASE STUDIES

MOCO Design Studio

Live Project, Architecture Studio's Website Development
UX Design • Site Maps & Style Guide • Website Information Architecture• Wire framing • High Fidelity UI Design • Prototyping • Heuristic Evaluation & UX Audits • Usability Test Plans, Conduction & Analysis

Summer'24 UX Design Internship
UX Design • UX Research • B2B Product Design • 
User Testing • User Flows • Information Architecture •
User Interviews • Report Designs • Rapid Prototyping


MOCO Design
Studio

Summer'24 UX Design Internship
UX Design • UX Research • B2B Product Design •  User Testing • User Flows • Information Architecture • User Interviews • Report Designs • Rapid Prototyping


Cincom Systems - UX Design Internship

Cincom Systems - UX Design Internship

Summer'24 UX Design Internship
UX Design • UX Research • B2B Product Design •  User Testing •
User Flows • Information Architecture • User Interviews •
Report Designs • Rapid Prototyping

Spring'24 UX Design Internship
UX Design • 24 Semi-Structured Interviews • Concept Mapping • Site Mapping • User Flows • Wire framing • User Journey Mapping • High Fidelity Design • Rapid Prototyping • User Testing & Analysis

Spring'24 UX Design Internship
UX Design • 24 Semi-Structured Interviews • Concept Mapping • Site Mapping • User Flows • Wire framing • User Journey Mapping • High Fidelity Design • Rapid Prototyping • User Testing & Analysis

Hair Food eCommerce Website Development
UX Design • Double Diamond Model • Site Maps & Style Guides •
Wire framing • High Fidelity UI Development • Rapid Prototyping •
Mobile App Design • User Interviews • Usability Testing

Academic Project, eCommerce Website Development
UX Design • Double Diamond Model • Site Maps & Style Guides • Wire framing • High Fidelity UI Development • Rapid Prototyping • Mobile App Design • User Interviews • Usability Testing

Academic Project, eCommerce Website Development
UX Design • Double Diamond Model • Site Maps & Style Guides • Wire framing • High Fidelity UI Development • Rapid Prototyping • Mobile App Design • User Interviews • Usability Testing

Threadnote - UX Design Internship

Threadnote - UX Design Internship

Threadnote - UX Design
Internship

Spring'24 UX Design Internship
UX Design • 24 Semi-Structured Interviews • Concept Mapping •
Site Mapping • User Flows • Wire framing • User Journey Mapping •
High Fidelity Design • Rapid Prototyping • User Testing & Analysis

Spring'24 UX Design Internship
UX Design • 24 Semi-Structured Interviews • Concept Mapping • Site Mapping • User Flows • Wire framing • User Journey Mapping • High Fidelity Design • Rapid Prototyping • User Testing & Analysis

Spring'24 UX Design Internship
UX Design • 24 Semi-Structured Interviews • Concept Mapping •
Site Mapping • User Flows • Wire framing • User Journey Mapping •
High Fidelity Design • Rapid Prototyping • User Testing & Analysis

Coach Canvas

Master's Thesis Project

Thesis Project, UX Research & UX Design
UX Research • UX Design • 12 moderated User Interviews • 10 Usability Tests • Problem Tree Analysis • Secondary Research • Wireframing • Prototyping • High Fidelity Designs • Component & UI Design

Academic Project, UX Research & UX Design
UX Research • UX Design • 12 moderated User Interviews • 10 Usability Tests • Problem Tree Analysis • Secondary Research • Wireframing • Prototyping • High Fidelity Designs • Component & UI Design

Master's Thesis Project

Academic Project, UX Research & UX Design
UX Research • UX Design • 12 moderated User Interviews • 10 Usability Tests • Problem Tree Analysis • Secondary Research • Wireframing • Prototyping • High Fidelity Designs • Component & UI Design

Fit & Flex

Fit & Flex

Fit & Flex

Live Project, eCommerce Website Development
Customer & Market Research • User Interviews & Surveys, Customer Journey Maps • Double Diamond Model • User Flows • Wireframes • Prototyping • Usability Test Plans, Conduction & Analysis

Live Project, eCommerce Website Development
Customer & Market Research • User Interviews & Surveys, Customer Journey Maps • Double Diamond Model • User Flows • Wireframes • Prototyping • Usability Test Plans, Conduction & Analysis

Live Project, eCommerce Website Development
Customer & Market Research • User Interviews & Surveys, Customer Journey Maps • Double Diamond Model • User Flows • Wireframes • Prototyping • Usability Test Plans, Conduction & Analysis

Beyond The Classrooms

Beyond The Classrooms

Thomas Jefferson University UX Research Project
UX Research • Empathy Mapping • Ethnographic Research •
User Interview Plans & Conduction • User Surveys • Competitive Analysis • Contextual Inquiry • Persona Development • Journey Mapping

Academic Project, UX Research Project
UX Research • Empathy Mapping • Ethnographic Research • User Interview Plans & Conduction • User Surveys • Competitive Analysis • Contextual Inquiry • Persona Development • Journey Mapping

Beyond The Classrooms

Academic Project, UX Research Project
UX Research • Empathy Mapping • Ethnographic Research • User Interview Plans & Conduction • User Surveys • Competitive Analysis • Contextual Inquiry • Persona Development • Journey Mapping

UX DESIGN

SOFTWARES

USER FLOWS

SITE MAPS

WIREFRAMES

PROTOTYPING

VISUAL DESIGN

MOCKUPS

UX RESEARCH

SECONDARY RESEARCH

CONTEXTUAL INQUIRY

USER INTERVIEWS

USER SURVEYS

HEURISTIC EVALUATION

A/B TESTING

ETHNOGRAPHIC RESEARCH

DIARY STUDIES

CARD SORTING

COMPETITIVE ANALYSIS

QOC METHOD

USABILITY TEST

AFFINITY MAP

SERVICE BLUEPRINT

CUSTOMER JOURNEY MAP

PERSONA

EMPATHY MAP

INFORMATION ARCHITECTURE

STORY BOARDING

ICON DESIGN

GRAPHIC DESIGN

STYLE GUIDE

Figma

Miro

Photoshop

Illustrator

Indesign

Aftereffects

User testing

Google Form

Dovetail

Webflow

Framer

XD

SKILLS

MY EXPERTISE

EDUCATION

Jan 2023 - Dec 2024

Jun 2017 - May 2021

EXPERIENCE

UX Design Intern

UX Design Intern

Cincom Systems Inc, Cincinnati, OH, USA

UX Design Intern

UX Design Intern

May 2024 - Aug 2024

Jul 2021 - Dec 2022

Jul 2021 - Dec 2022

Graphic Designer

Graphic Designer

HCF Advertising Agency

Jan 2020 - Jun 2021

Associate UI/UX Designer

Associate UI/UX Designer

Therefore Design, Pune, India (Full-Time)

Lead Designer

Lead Designer

LD Museum, Ahmedabad, India (Part-Time)

Threadnote, Philadelphia, PA, USA

Jan 2024 - Apr 2024

4 months

4 months

1 year 6 months

1 year 6 months

1 year 6 months

Thomas Jefferson University, Philadelphia, PA, USA

MS in User Experience & Interaction Design

Bachelors in Design (Major: Graphic Design)

UX DESIGN

SOFTWARES

USER FLOWS

SITE MAPS

PROTOTYPING

WIREFRAMES

VISUAL DESIGN

MOCKUPS

UX RESEARCH

SECONDARY

RESEARCH

USER

INTERVIEWS

USER SURVEYS

CONTEXTUAL

INQUIRY

HEURISTIC

EVALUATION

A/B TESTING

DIARY

STUDIES

CARD

SORTING

COMPETITIVE

ANALYSIS

ETHNOGRAPHIC

RESEARCH


QOC METHOD

USABILITY

TEST

AFFINITY MAP

SERVICE

BLUEPRINT

CUSTOMER

JOURNEY MAP

PERSONA


EMPATHY MAP

INFORMATION ARCHITECTURE

STORY

BOARDING

ICON DESIGN

GRAPHIC

DESIGN

STYLE GUIDE

Figma

Framer

Miro

XD

PS

AI

ID

AE

User

testing

Google

Form

Dove

Tail

Web

Flow


SKILLS

GLS Institute of Design, Ahmedabad, Gujarat, India

EDUCATION

Thomas Jefferson University, Philadelphia, PA, USA

MS in User Experience & Interaction Design

Bachelors in Design (Major: Graphic Design)

GLS Institute of Design, Ahmedabad, Gujarat, India

May 2021

Dec 2024


© Designed by Vipasha Pathak